Selling with the speed of a Japanese bullet train and regularity of a German express train is the wishlist of every sales professional. Convert yours into a reality with the help of a sales CRM.
It can improve your company’s sales efficiency. Putting it bluntly, you’ll be able to capture qualified leads, convert more leads into sales, and improve your sales forecast accuracy. A CRM application can boost your company’s sales figures in the region of 30% or more, if implemented correctly.
Find the four boosters that you can use with the help of CRM software to improve your sales potential.
1. Know your prospect better
Closing a sale can be a tricky affair, if you don’t know the profile of a prospect well. But with CRM in sales in your business, your sales reps will be able to find out the key information about a lead, and act on it. For instance, knowing a customer’s name, gender, location, temperament, preferences, past history, and many other traits can be the difference between closing a sale or not.
Actionable data or information is what a sales person needs to convert a lead into a sale. CRM software allows sales people to have key information on their finger tips or single clicks wherever they are located. Remember, such a software stores all the past interactions your company has had with a given customer, meaning your sales rep will be well informed on what to expect during the meeting or conversation.
The sales team gets this information by monitoring social networks, mutual connections, market trends etc. all of which is logged in and analysed within CRM tools.
2. Act only for productivity
The primary role of a sales representative in a company is to close sales. Unfortunately, most sales people get bored with their work the moment they are required to perform data entry work such as sifting through thousands of messages or filling in a database. CRM software automates such repetitive task, enabling sales people to spend more time on what they love; And as such, sales productivity is increased.
3. Simplify administrative tasks
A CRM solution simplifies your sales reps' work immensely. For instance, the hours spent by your sales reps when looking for customer’s info from hundreds or thousands of sources is eliminated, as they can easily access such data at the click of a button, from any location. With complete process visibility and easy to create workflows, the traditional red tapes in sales process are easily cut.
4. Connect within five
When a prospect gives you his contact number, he expects you to get in touch with them as soon as possible. Thus, as soon as you get a notification from your CRM platform about a incomplete purchase or new lead status, give a call within five minutes. In case that is not possible, call within five hours. Don't wait.
Actionable data or information is what a sales person needs to convert a lead into a sale. CRM software allows sales people to have key information on their finger tips or single clicks wherever they are located. Remember, such tools store all the past interactions your company has had with a given customer, meaning your sales rep will be well informed on what to expect during the meeting or conversation.
In the end,business is increasingly becoming competitive regardless of the industry you are in. But by using a variety of tools and software, it’s possible to gain a sizable market share in the marketplace. A CRM application is what you need to increase your company’s sales potential.