Did you hear? Ts are advancing and taking over the world. Before you assume the worst and run off to the nearest bunker, know that T stands not for Terminators but for Technology, especially in CRM sphere.
And to keep up with the trends, businesses have to throw out old notions; tech positions and brings in new ones. The cream of them in CRM technology sphere.
Gone are the days when IT specialists were only found crouched up behind some screen doing their jobs. These days, they sit as members in the highest boards with all the big bosses. This is because most business owners have realized the need to have technology evangelists (especially in emerging fields like big data and analytics) in top management for proper integration of CRM technology in running the businesses.
So who are they and how do they help in ensuring a successful CRM implementation? Let's get acquainted.
1. Chief Data Officer
As the name suggests, this is the person in charge of all the data and information in the business. Data is being acquired by companies in never before seen volumes. The job of chief data officer is to encourage data as the foundation for taking business growth decisions and to provide the workforce the necessary tools to make sense of big data.
2. Information Technology Manager
The IT manager takes care of servers, computer networks, databases and whatever else is needed in terms of technology to help a successful CRM implementation. He takes care to ensure that the CRM solution opted is actually scalable so as to avoid unnecessary upgrade costs later.
3. Digital CRM Manager
Digital CRM morphs a plain CRM software to a complete business solution.. It runs as a business strategy that involves creating and using engagement with consumers. Technology has provided many digital channels for direct interaction with customers. The digital CRM manager is therefore in charge of all projects and processes involved in this strategy and are therefore an important part of the business.
4. Information Security Analyst
With big data come big risks of security. Customers are very much aware of their privacy rights and how vulnerable computer systems (especially cloud ones) are, thanks to hackers. The more advanced the technology, the higher the risk of suffering things like sabotage, corporate espionage and so much more. This makes the Information Security Analyst and Manager one of the most important people in any business. He is responsible for ensuring that businesses works is not left vulnerable especially when transactions and storage are done using channels prone to interference.
5. Chief Computer Systems Analyst
They ensure that both the data and technical components of CRM systems are running smoothly in the best interests of the business. Their teams are responsible for gathering CRM requirements, analyzing them and presenting the best options in the higher echelons of business power.
A successful CRM implementation involves picking the right CRM solution partner AND having the right top personnel to administer. Make sure that you have the above power rangers to manage your implementation efficiently.