3 Key Factors Large Organizations Should Consider Before Investing in a Cloud CRM

Off lately, ‘Cloud Computing’ has been the talk of the town. But how many of us really know what cloud computing is? If you think, cloud computing is some sort of communication that exists between the angels and devils on the 9th cloud, you are definitely wrong.

Jokes apart, cloud computing is the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer. For example, your Gmail, Facebook, Twitter is all on cloud.
Eager to know the three key factors, aren’t you? Here we go!
1) It should be highly scalable on a commodity hardware 
Scalability is of utmost importance. The CRM software you are implementing should be scalable on commodity hardware. But, the underlying problem is when you have to scale on a single tenant. Scaling through a multiple tenant is a lot easier. Moreover, your CRM should be able to perform under expanding workload. If your CRM is highly scalable, your service and sales representatives will be able to perform better. Imagine a scenario, wherein your HR department has spent days and nights together to get your organization the best employees. Once they are all on board, they are set to prove their expertise. With CRM, a comprehensive 360 degree view of customers is available on the fly. With the help of this information, as and when an opportunity to cross sell or up sell arises, your customer facing teams will make a decent pitch. During this time, due to low-level scalability if your entire CRM software freezes, not even the best of employees with the highest level of experience or software knowledge, will be able to solve the problem as they would no longer have access to real-time information.
2) It should be automatically upgradable
If your company thinks about being recognized as a market leader, they should definitely look for a cloud CRM solution that can be easily upgraded. This capability automatically retrofits existing customization without breaking integrations with new upgrades which helps to reduce the cost associated with high migration projects. Thus your CRM software is always current and relevant with changing business dynamics. It ensures 100% upgrades despite complex integration. It also directly improves up-time and availability, while reducing administrative requirements tremendously. Now, this in return saves a lot of time and capital, two essential factors that is important for all organizations. Be it, small, mid-sized or large.

3) It should be easy to integrate
Over the years, this has been a pain staking area for large organizations. Your organization may be having the best CRM solution. Also, it is quite evident that no high-impact CRM software can work in isolation. Large organizations have important information lying at different systems. The challenge is to integrate these systems with the CRM software to offer a single execution platform. Now, you may think, if the problem is not with your CRM, then where does it lie? While the CRM may be open, there are systems that are architecturally closed, which may not have web services or may be home grown and unless the company has got an evolved enterprise integration strategy, the production integrations are often fixed and brittle. When a CRM is expected to work in this environment, the result is more of the same. Either more brittle integration points with tons of code or curtailed CRM vision due to lack of capability to integrate. Owing to these hardships, companies should invest in a CRM, which moves integration from a code writing environment to a managed environment. The bottom line is a combination of pre-built pattern and a managed environment ensures a reliable and consistent integration processes critical for CRM success.

All you large organizations out there, keep these 3 GOLDEN WORDS in your mind each time you talk Cloud CRM software.
  1. Scale
  2. Upgrade
  3. Integrate
Once you’re sure the CRM you’re investing in, meets the above mentioned criteria, there’s no thinking twice, make sure your vendor receives his cheque and you get the software implemented.

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3. How Has CRM Completely Revamped the Way Businesses Function?