Thursday, December 27, 2012

How a CRM Solution Ensures the War for Talent does not Affect Performance

The 'war for talent' hinders recruiting and retaining talented employees in the face of growing competition from similar companies, what is the solution to growing attrition?

A company added a marketing expert to its payrolls ten years ago to collate and analyze existing customer information and design a product specific to customer requirements. Something that would be ideal for cross selling too. After the product was launched, it sold steadily for s few years and then suddenly nose-dived in popularity. The company was helpless, the marketing expert had left for a larger organization abroad, along with him all the information and analytics were gone. The company had no means to replicate their earlier success without knowing on the basis of what customer inputs the product had been designed. 


Every kind of organisation is under the inevitable pressure of ensuring profitable business interactions. Each interaction or each addition of any element should help a business in its commercial benefit. This is termed as ‘incrementalism’, which tends to be the most microscopic contributions, mediating business dynamics. Keeping a check on each of these minuscule factors is important. The significance lies in the following fact: Incrementalism in the course of business flow, tends to be composed of many elements. So, handling each of these many process inputs becomes a very cumbersome task unless it is ideally and tactfully controlled, maintained, utilized and retrieved at the time of need. Every individual input to this business flow is an intangible set of ‘intellect’. Any ‘intellect’ is always a treasure for the organisation’s coffers.
Using CRM solutions for unbiased knowledge sharing

The traffic of intellectual inflow needs a proper route of channelization. Let alone channelling it to a proper direction, it also requires a central repository, so that it can be controlled, tracked and exploited in order to help the business prosper. Unless that is done, incrementalism would culminate to utter pandemonium. Hence, CRM software is that key which can bring order from the chaos. It sets business relations, at each and every level, in close synchronization with each other, such that, incrementalism doesn't pose to be an impasse for business development. It not only acts as a storehouse for all forms of business decisions, transactions, customer profiles and relations, it also poses to be a solution in events of acute business crisis. It is a definitive ‘system’ that exactly caters to classify, arrange and use: 
• The details of opportunities across account types
• Its innumerable tie-ups
• Its products’ performance
• Product innovation
• Customer reactions and reviews
• Annual reports and turnover
• Prediction of market tendencies and demand
• Customer needs and expectations

What CRM software does is that, it keenly associates each of these aspects of a business in an intricate link, and also defines the plausible implications of these aspects, individually and collectively. A CRM solution’s utility is significant in the event of attrition.
  • Company’s ‘intellectual’ loss - the company can never foresee as to when and where it would require the specific intellectual expertise of a specific employee. 
  • Maintaining incremental development of a business process flow - every employee, contributes to this dynamism. Their contributions are not only crucial for the immediate project in concern (the project that employs their proficiency); their future demands are always an uncertainty. 
The complete and interactive interface of CRM solutions solves issues such as these in the blink of an eye. It is systematic and conjugative. It organizes an organisation’s resources and helps its growth and proliferation by virtue of logical incrementalism.

Business dynamics are subject to continuous evolution, it can be a challenging job for the CIO, the conjugation of each and every element that affects the business actively or passively should be monitored; which is a mammoth task. CRM software is the ‘new age solution’ to tackle this mammoth task in question.

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