In the future, financial CRM solutions may put more of an emphasis on social media and networking. Social media sites like Linkedin, Facebook and Twitter have exploded in popularity in recent years and businesses are trying to find a way to capitalize on this movement. With advancements in CRM solutions, companies can more easily interact with their customers and track customer behavior. Online social networks are a type of bidirectional CRM in which both you and the customer can learn about one another.
In addition to changing the input method, more attention will also be given to mobile devices. When you work in the financial sector, you are not always able to be in front of your computer. You have to get out and socialize with your customers. Because of this, having access to the CRM portal on your smartphone could be beneficial. When you need to keep track of some piece of information that you just obtained, you simply pull up an app on your phone and then talk to it. Then the information is sent over a cellular network to the server at your business. While some of this functionality is already available, it is not quite as seamless as it should be. Besides smartphones, more people will work on tablets such as the iPad as well. Integrating tablet and smart phone applications with the CRM programs at the office will be essential. This makes the data collection process much easier. It can also provide access to this information while sales reps are out in the field.
With these types of advancements in financial services CRM, it will also enhance the possibility of working while on-the-go. You may not necessarily have to be sitting at your desk in the office to do your job. This may increase the number of people who telecommute or do some of their work from home. These advancements have the potential to completely change the landscape of the financial services industry over the long-term. Ultimately, it will come down to providing better service for the customer and increasing sales for the business. When your business looks to upgrade your CRM software at some point in the future, look for some of these features to slowly be integrated.