Assigning a single point contact for family and attendants of In-Patients - Assigning a single contact phone number for admitted patients can go a long way in reducing the anxiety of family members. This number may be handled by agents who can perform multiple functions like keeping a message, connecting the nursing stuff or physician and providing billing information.
Capture the voice of patients - Capturing feedback from the patient and/or family members and managing their grievances is as relevant to healthcare as any other type of service. This would give the patients a sense of inclusiveness.
Imagine being reminded of your next health screening date or your spouse’s next check-up schedule through a SMS. Imagine using your smartphone to check your new born child’s next vaccination date.
This wish list can go on. Technologically, it is not a distant dream for smart healthcare providers to implement solutions that can dramatically improve their emotional connect with their patients.
The forward looking providers would look for such innovations in the near future to establish a lasting emotional comfort in their consumers and eventually attract more patients through referrals and recommendations. Implementing an effective CRM solution will surpass everyone's expectations by facilitating new marketing strategies, better customer service, social media analytics and future proof customer strategies.