9 Reasons SMEs should Implement Cloud CRM for Maximizing Profits

A CRM solution’s main objective is to help sales team convert prospects to customers and service teams to satisfy customers thereby increasing profitability of their organization through customer loyalty and cost-effective advocacy. This is achieved by aligning business processes, people and technology. With Cloud CRM solutions an organization can access and create leads, customers, contacts and partner information from anywhere in the world via the internet. This provides the capability to share the same set of business logic and information across different geographies at a relatively low cost than traditional client server CRM systems.

Customer relationship management is a critical strategy for managing a company’s interactions with customers, partners and sales prospects. The transparency offered by a CRM solution is further used to streamline existing processes by removing bottlenecks. Technology is used to automate and synchronize different requirements for effective sales interactions, marketing campaigns, customer service and technical support. Cloud CRM which is an easy-to-use solution with powerful analytics is becoming increasingly popular amongst businesses of all sizes.

Requirements On-Premise On-Cloud (SaaS)
Hardware Customer Managed Vendor Managed
Software Customer Managed. Expensive upfront license cost Vendor Managed. Generally Monthly/Quarterly subscription fees
Security Custmomer Managed Vendor Managed
Upgrade Expensive and difficult to implement Vendor Managed and automated. Generally at no extra cost
Backup and Disaster Custmomer Managed Vendor Managed
Implementation Minimum 4-6 weeks Generally 1-2 weeks
Application Access Restricted, client side installation needed Internet Browser
Application Maintenance Expensive, Involves considerable downtime Mostly automated with minimal downtime
In-house IT team Needs an expensive in-house team Not needed

Cloud CRM solution will help small and mid sized businesses to gain all the operational and short-term cost advantages of SaaS (Software as a Service) CRM like low cost of maintenance, limited IT personnel and to collate large volumes of customer information on a scalable, hassle free platform. Cloud platform also expedites implementation with zero capital upfront investment.