Marketing is made easy using a CRM solution, mailing or call lists can be compiled in a matter of minutes and can be tailored to specific industries using templates and mail blasters. Let's say your company takes on a new product - each sales person records his or her introduction to the product for their respective clients or leads. Management can track these activities on the CRM and study the results.
From an individual sales person's perspective, CRM is an exciting addition to your sales or customer service offerings and to their personal success. The more you know about your client, the better you can service him. This leads to better customer satisfaction and more sales! Let's think about the aforementioned ‘new’ product. What customers would most benefit from it? With CRM you can access the customer history that will enable you to find out. Maybe they don't have the budget right now to purchase it. Type a note on your CRM and schedule a call for a couple of months later. Oh, and don’t forget to add your contact’s Birthday, the CRM will remind you in advance!
Like any technology or tool, CRM software is what you make out of it! CRM programs are highly flexible and can be tailored to your particular needs. Like email or cell phones, once you have used CRM, you will wonder how you ever succeeded without it.