A typical boardroom type meeting will have the Chairman, CXOs and other important stakeholders. Lately though, a new participant has arrived. A Customer Insight Expert.
Businesses are increasingly realizing that strategies should not only focus on the corporate aspect of a business but also the market. One way of market inclusion is by integrating customer insights into your business strategy. You can achieve that by collecting, analyzing and integrating customer insight form data collected over the course of your customer engagement.