We saw how, for your business to be profitable, your team should be customer-centric and for your team be customer-centric, your tech should be digital-centric. But powerful as they seem to be in themselves, it isn't enough to complete the digital puzzle. Because in the end, For your tech to be digital-centric, your CRM should be human-centric.
In our previous post, we learned that for your business to be profitable, your team should be customer-centric. But does that alone complete the digital CRM puzzle? No.
If its not about reinventing processes, then its not innovation. If it’s not process innovation, then you’re not digitalizing your business – its all cosmetic and short-lived.
To attract more customers to your business, you play around with different strategies and tools. And one of them is Customer Relationship Management (CRM) solution. Experts and pundits ranging from CXOs to research bodies have written countless odes to its business effectiveness and hailed it as the nucleus of untold business growth.
But you know that it is just one part of the whole business growth puzzle that can be solved by asking the right questions. The most important one of which is 'Is it customer centric'?