Scalability is of utmost importance. The CRM software you are implementing in should be scalable on commodity hardware. But, the underlying problem is when you have to scale on a single tenant. Scaling through a multiple tenant is a lot easier. Moreover, your CRM should be able to perform under expanding workload. If your CRM is highly scalable your service and sales representatives will be able to perform better. Let’s put it across best to you with the help of an example. Imagine a scenario, wherein your HR department has spent days and nights together to get your organization the best of employees. Once they are all on board, they are set to prove their expertise. Needless to say that with CRM a comprehensive 360 degree view of customers is available on the fly. With the help of this information, as and when, an opportunity for cross sell or upsell arises, your customer facing teams make a decent pitch. During this time, due to low-level scalability if your entire CRM software freezes, not even the best of employees with the highest level of experience or software knowledge, will be able to solve the problem as they would no longer have access to real-time information. So it would only be wise, to invest in a solution that offers high scalability.
If your company thinks about being recognized as a market leader throughout its existence, they should definitely look for a Cloud CRM solution that can be easily upgraded. This capability automatically retrofits existing customization without breaking integrations with new upgrades. This helps to reduce the cost associated with high migration projects while applying upgrades to the production systems. Thus your CRM application is always current and relevant with changing business dynamic. It ensures 100% upgrades despite complex integration. It also directly improves uptime and availability, while reducing administrative requirements tremendously. Now, this in return saves a lot of time and capital, two essential factors that is important for all organizations. Be it, small, mid-sized or large.
3) It should be easy to Integrate:
Over the years, this has been a pain staking area for large organizations. Your organization may be having the best CRM solution. Also, it is quite evident that no high-impact CRM software can work in isolation. Large organizations have important information lying at different systems. The challenge is to integrate these systems with the CRM software to offer a single execution platform. Now, you may think, if the problem is not with your CRM, then where does it lie? While the CRM may be open, there are systems that are architecturally closed, which may not have web services or may be home grown and unless the company has got an evolved enterprise integration strategy, the production integrations are often fixed and brittle. When a CRM is expected to work in this environment, the result is more of the same. Either more brittle integration points with tons of code or curtailed CRM vision due to lack of capability to integrate. Owing to these hardships, companies should invest in a CRM, which moves integration from a Code writing environment to a Managed environment. The bottom line is a combination of pre-built pattern and a managed environment ensures a reliable and consistent integration processes critical for CRM success.
All you large organizations out there, keep these 3 GOLDEN WORDS in your mind each time you talk Cloud CRM software.
As I like to put it-ADIEU ENTERPRISE SOFTWARE!“GO CLOUD”.