Friday, September 6, 2019

3 Ways Customer Intelligence Can Drive Sales Through CRM




In the past, any increase in the sales of traditional banking were more or less attributed to its soothsaying abilities rather than strong understanding of customer data within.

Customer’s digital engagement has been increased exponentially through multiple touch points including tabs, mobile desktops & laptop devices along with engagement through social channels with effective CRM in banking software. Such sources create immense amount of valuable customer insights which needs to be captured, analyzed & delivered.

The advent of digital is delivering enhanced business opportunities with in-depth customer intelligence.

Tuesday, September 3, 2019

Insurance CRM: Digitizing Workforce for Delivering Delightful Customer Experience

Insurance CRM, CRM for insurance, CRM in insurance

A lot rest on the shoulders of insurers as they protect a customer's future.

In today's age of digital disruption, insurers are looking to create simple, affordable policies that are relevant at every stage of a customer’s life. Their goals include increasing market penetration, enhancing lead conversion ratio, boosting workforce productivity etc.

How can insurers simplify insurance through digital, with the ultimate objective of delivering delightful customer service?

Tuesday, August 20, 2019

5 Benefits of CRM for Corporate Banking

Banking CRM, CRM for banks, CRM in banking, Financial services CRM, CRM for financial services, CRM in financial services

The past few years have been the most morale sapping for corporate banking.

Slowing global economy, low industrial output, increasingly strict regulations and growing Non Performing Assets (NPAs) have made life miserable for banks. They need to develop a relationship centric strategy that puts emphasis on customer relationship management (CRM) as a solution which can be achieved through banking CRM.

Commercial banking needs to keep into consideration not only aspects related to product selling but also having a deep customer centric approach. In such scenario, banking CRM provides a competitive edge to the business for seamlessly handling existing clients, while at the same time, increasing new revenue opportunities.

Wednesday, July 31, 2019

Financial CRM: 5 Key Impacts of AI in Financial Services

Barely a day passes by without Artificial Intelligence (AI) being hailed as the second coming of financial innovation.

From instant fulfillment to block chains, AI is causing financial services to experience a ‘big bang’ with data science and machine learning.

Large amount of automated processes and other applications are attributed to the integration of AI in banking system through banking CRM software’s and mobile banking apps.

Friday, July 19, 2019

Financial CRM: 5 Steps to convert social into success with CRM


How Can Banks Smartly Retain Customers with a Unified Banking CRM?


A recent poll found that financial firms lose approximately 45% of their customers due to lengthy response times and delay in providing even reasonable customer service.

This is proving suicidal for financial providers in an age where customers demand instant fulfillment and convenience over legacy.

Social CRM on a unified platform can empower banks to create more qualified leads that converts to happy customers. It also serves as a launch pad for analyzing responses to new customer initiatives and accordingly, modifying campaign strategies.