Does your company… Offer insightful whitepapers, sizzling videos, free demos, in exchange of email address and maybe, phone numbers? Track customer buying behavior, call logs and speech insights…all for knowing what your customer really desires? If you are among the 65% businesses that consistently collect big data, then the answer will be yes. But, what next?
Whether you are new to sales and marketing or a veteran, the fact is that first connect sales are extremely rare. You need to follow-up with a prospect (without being spooky) again and again and again. But do you do a follow up just for the sake of it? No. You need to go through the below checklist to conduct follow-ups that guarantees results.